{"id":3827,"date":"2023-08-09T04:37:25","date_gmt":"2023-08-09T01:37:25","guid":{"rendered":"https:\/\/trainingsite.ro\/breakdance\/?post_type=ghiduri&#038;p=3827"},"modified":"2023-08-12T07:58:07","modified_gmt":"2023-08-12T04:58:07","slug":"email-marketing-ghidul-incepatorului","status":"publish","type":"ghiduri","link":"https:\/\/trainingsite.ro\/breakdance\/ghiduri\/email-marketing-ghidul-incepatorului\/","title":{"rendered":"Email marketing: Ghidul \u00eencep\u0103torului"},"content":{"rendered":"<main class=\"bde-section-3827-100 bde-section\">\n  \n\t\n\n\n\n        <div class=\"section-shape-divider-wrapper section-shape-divider-wrapper--1\">\n          <span class=\"section-shape-divider\">\n                      <svg\n                xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                viewBox=\"0 0 1440 320\"\n                preserveAspectRatio=\"none\"\n            >\n              <path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,96L30,106.7C60,117,120,139,180,133.3C240,128,300,96,360,80C420,64,480,64,540,101.3C600,139,660,213,720,240C780,267,840,245,900,245.3C960,245,1020,267,1080,250.7C1140,235,1200,181,1260,176C1320,171,1380,213,1410,234.7L1440,256L1440,320L1410,320C1380,320,1320,320,1260,320C1200,320,1140,320,1080,320C1020,320,960,320,900,320C840,320,780,320,720,320C660,320,600,320,540,320C480,320,420,320,360,320C300,320,240,320,180,320C120,320,60,320,30,320L0,320Z\"><\/path>\n            <\/svg>\n                    <\/span>\n      <\/div>\n  <div class=\"section-container\"><div class=\"bde-div-3827-101 bde-div\">\n  \n\t\n\n\n\n<div class=\"bde-columns-3827-102 bde-columns\"><div class=\"bde-column-3827-103 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-text-3827-104 bde-text\">\nVREAU S\u0102-MI FAC LISTA DE ABONA\u021aI\n<\/div><h1 class=\"bde-heading-3827-105 bde-heading\">\nEmail marketing: Ghid aplica\u021bii\n<\/h1><div class=\"bde-text-3827-106 bde-text\">\nAi un blog , un site sau un magazin online \u0219i vrei s\u0103  creezi comunitatea care s\u0103 te sus\u021bin\u0103. Prin email marketing vei reu\u0219i s\u0103 ai lista ta de abona\u021bi cu care s\u0103 comunici \u0219i care s\u0103 te sus\u021bin\u0103 \u00een parcursul t\u0103u.\n<\/div><div class=\"bde-form-builder-3827-107 bde-form-builder\">\n\n\n<form id=\"ghid-wp-newsletter107\" class=\"breakdance-form breakdance-form--horizontal \" data-options=\"{&quot;slug&quot;:&quot;custom&quot;,&quot;name&quot;:&quot;Ghid WP newsletter&quot;,&quot;ajaxUrl&quot;:&quot;https:\\\/\\\/trainingsite.ro\\\/breakdance\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;clearOnSuccess&quot;:true,&quot;hideOnSuccess&quot;:false,&quot;successMessage&quot;:&quot;Te-ai \\u00eenscris cu succes!&quot;,&quot;errorMessage&quot;:&quot;Ceva nu e \\u00een ordine. \\u00cencearc\\u0103 mai t\\u00e2rziu.&quot;,&quot;redirect&quot;:false,&quot;redirectUrl&quot;:&quot;&quot;,&quot;customJavaScript&quot;:&quot;&quot;,&quot;recaptcha&quot;:{&quot;key&quot;:&quot;&quot;,&quot;enabled&quot;:false},&quot;honeypot_enabled&quot;:true,&quot;popupsOnSuccess&quot;:[],&quot;popupsOnError&quot;:[]}\" data-steps=\"0\" >\n  \n  \n  \n<div class=\"breakdance-form-field breakdance-form-field--email\" >\n    \n    \n    \n    <input\n    class=\"breakdance-form-field__input\"\n    id=\"email\"\n    aria-describedby=\"email\"\n    type=\"email\"\n    name=\"fields[email]\"\n    placeholder=\"Email*\"\n    value=\"\"\n                \n        \n        \n    required\n    \n    \n>\n\n\n    \n    \n<\/div>\n\n\n<div class=\"breakdance-form-field breakdance-form-field--hpinput\" >\n    \n    \n            <label class=\"breakdance-form-field__label\" for=\"hpname\">\n            HP Name\n        <\/label>\n    \n    <input\n    class=\"breakdance-form-field__input\"\n    id=\"hpname\"\n    aria-describedby=\"hpname\"\n    type=\"hpinput\"\n    name=\"fields[hpname]\"\n    placeholder=\"\"\n    value=\"\"\n                \n        \n        \n    \n    autocomplete=\"off\"\n    tabindex=-1\n>\n\n\n    \n    \n<\/div>\n\n\n  \n\n<div class=\"breakdance-form-field breakdance-form-footer\">\n    \n    \n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--primary breakdance-form-button breakdance-form-button__submit\"  >\n    \n        <span class=\"button-atom__text\">Aboneaz\u0103-te la newsletter<\/span>\n\n        \n        \n            <\/button>\n    \n    <input type=\"hidden\" name=\"form_id\" value=\"107\">\n    <input type=\"hidden\" name=\"post_id\" value=\"3827\">\n<\/div>\n\n  \n<\/form>\n\n\n\n<\/div><div class=\"bde-text-3827-108 bde-text\">\n\u00censcrie-te \u0219i prime\u0219ti un cupon de 10% reducere la cursurile premium.\n<\/div>\n<\/div><div class=\"bde-column-3827-109 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-image-3827-110 bde-image\">\n<figure class=\"breakdance-image breakdance-image--3513\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/11\/Creare-campanii-de-email-marketing-webskills.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-scroll-progress-3827-111 bde-scroll-progress\">\n<div class=\"bde-scroll-progress__wrapper\">\n  <div class=\"bde-scroll-progress__circle\">\n  \t<svg class=\"bde-scroll-progress__circle-svg js-progress-svg\" width=\"100%\" height=\"100%\" viewBox=\"-1 -1 102 102\">\n\t  <path class=\"background\" d=\"M50,1 a49,49 0 0,1 0,98 a49,49 0 0,1 0,-98\"\/>\n      <path class=\"progress\" d=\"M50,1 a49,49 0 0,1 0,98 a49,49 0 0,1 0,-98\"\/>\n  \t<\/svg>\n          <span class=\"bde-scroll-progress__percentage js-current-percentage\">0%<\/span>\n      <\/div>\n<\/div>\n\n\n\n<\/div><\/div>\n<\/main><section class=\"bde-section-3827-112 bde-section\">\n  \n\t\n\n\n\n        <div class=\"section-shape-divider-wrapper section-shape-divider-wrapper--1\">\n          <span class=\"section-shape-divider\">\n                      <svg\n                xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                viewBox=\"0 0 1440 320\"\n                preserveAspectRatio=\"none\"\n            >\n              <path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,288L1440,0L1440,320L0,320Z\"><\/path>\n            <\/svg>\n                    <\/span>\n      <\/div>\n  <div class=\"section-container\"><h2 class=\"bde-heading-3827-113 bde-heading\">\nCe este Email marketing?\n<\/h2><div class=\"bde-text-3827-114 bde-text list\">\nEmail marketing este o strategie de marketing digital care implic\u0103 trimiterea de mesaje comerciale sau informative prin email c\u0103tre o list\u0103 de contacte sau abona\u021bi interesa\u021bi. Scopul principal pentru care folose\u0219ti email marketing este de a men\u021bine leg\u0103tura cu clien\u021bii existen\u021bi, de a atrage clien\u021bi noi, de a promova produse sau servicii, de a livra con\u021binut relevant \u0219i de a \u00eembun\u0103t\u0103\u021bi rela\u021bia cu publicul \u021bint\u0103.\n<\/div><div class=\"bde-blockquote-3827-115 bde-blockquote\">\n      <p class=\"above-text_blockquote-icon\"><span class=\"blockquote-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"icon-quotes-left\" viewBox=\"0 0 32 32\">\r\n<path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"\/>\r\n<\/svg><\/span><\/p>\n    <p >Email marketing este o unealt\u0103 puternic\u0103 pentru a-\u021bi dezvolta afacerea \u0219i pentru a men\u021bine o rela\u021bie str\u00e2ns\u0103 cu publicul t\u0103u. Cu r\u0103bdare \u0219i analiz\u0103 constant\u0103, po\u021bi ob\u021bine rezultate semnificative.<\/p>\n  \n<\/div><h2 class=\"bde-heading-3827-116 bde-heading\">\nPentru cine este email marketing\n<\/h2><div class=\"bde-image-3827-117 bde-image\">\n<figure class=\"breakdance-image breakdance-image--3462\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/11\/Tipuri-campanii-email.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-text-3827-118 bde-text\">\nEmail marketing poate fi utilizat  at\u00e2t \u00een scopuri comerciale c\u00e2t \u0219i personale. Iat\u0103 c\u00e2teva categorii care beneficiaz\u0103 de utilizarea email marketingului:\n<\/div><div class=\"bde-checkmark-list-3827-119 bde-checkmark-list list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes '>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"icon-checkmark\" viewBox=\"0 0 32 32\">\n<path d=\"M27 4l-15 15-7-7-5 5 12 12 20-20z\"\/>\n<\/svg>\n              <\/span>\n      <div >\n        <strong><br>Afacerile mici \u0219i mijlocii<\/strong> pentru a-\u0219i promova produsele sau serviciile, pentru a men\u021bine leg\u0103tura cu clien\u021bii existen\u021bi \u0219i pentru a atrage clien\u021bi noi.\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes '>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"icon-checkmark\" viewBox=\"0 0 32 32\">\n<path d=\"M27 4l-15 15-7-7-5 5 12 12 20-20z\"\/>\n<\/svg>\n              <\/span>\n      <div >\n        <strong>Retaileri <\/strong>,  magazinele online pot folosi emailurile pentru a trimite oferte speciale, reduceri, nout\u0103\u021bi despre produse \u0219i pentru a \u00eencuraja revenirea clien\u021bilor pe site.\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes '>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"icon-checkmark\" viewBox=\"0 0 32 32\">\n<path d=\"M27 4l-15 15-7-7-5 5 12 12 20-20z\"\/>\n<\/svg>\n              <\/span>\n      <div >\n        <strong>Bloggeri \u0219i creatori de con\u021binut<\/strong>, pentru a-\u0219i promova articolele, videoclipurile sau podcasturile, pentru a \u00eemp\u0103rt\u0103\u0219i con\u021binut exclusiv cu abona\u021bii lor \u0219i pentru a construi o comunitate loial\u0103.\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes '>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"icon-checkmark\" viewBox=\"0 0 32 32\">\n<path d=\"M27 4l-15 15-7-7-5 5 12 12 20-20z\"\/>\n<\/svg>\n              <\/span>\n      <div >\n        <strong>Organiza\u021bii non-profit<\/strong>, pentru a comunica cu sus\u021bin\u0103torii, pentru a promova evenimente \u0219i campanii de str\u00e2ngere de fonduri \u0219i pentru a distribui informa\u021bii relevante.\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div><h2 class=\"bde-heading-3827-120 bde-heading\">\nCum \u00eencepi  strategia de email marketing\n<\/h2><div class=\"bde-text-3827-121 bde-text\">\nDac\u0103 ai deja un site de prezentare, blog sau magazin online, atunci este \u201eobligatoriu\u201d s\u0103 ai o strategie de email marketing. \u00cen WordPress po\u021bi folosi orice client de email marketing, fie c\u0103 este o aplica\u021bie extern\u0103 sau un modul pe care \u00eel instalezi \u00een site. <br><br>Uite ce ai nevoie ca s\u0103 \u00eencepi o campanie de email marketing.\n<\/div><div class=\"bde-columns-3827-122 bde-columns\"><div class=\"bde-column-3827-123 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-3827-124 bde-heading\">\n1.Un site web\n<\/h3><div class=\"bde-image-hover-card-3827-125 bde-image-hover-card\">\n<figure class=\"ee-imagehover c4-izmir c4-border-bottom c4-image-pan-down\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/website.jpg\" width=\"600\" height=\"600\" srcset=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/website.jpg 600w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/website-300x300.jpg 300w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/website-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n  <figcaption class=\"c4-layout-center-left\">\n                <div class=\"c4-reveal-right c4-delay-200\">\n              <div><strong>Ai un site web? <\/strong><\/div>\n      <\/div>\n                <div class=\"c4-reveal-right c4-delay-400\">\n              <div>Orice site ai avea, trebuie s\u0103 iei decizia de pe ce pagin\u0103 vei \u00eencepe colectarea adreselor de email. De exemplu, formularul poate fi afi\u0219at pe toate paginile \u00een partea de jos sau \u00eentr-un popup care se deschide dup\u0103 10 secunde.<\/div>\n      <\/div>\n      <\/figcaption>\n<\/figure>\n<\/div>\n<\/div><div class=\"bde-column-3827-126 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-3827-127 bde-heading\">\n2.Cont platform\u0103 de email marketing\n<\/h3><div class=\"bde-image-hover-card-3827-128 bde-image-hover-card\">\n<figure class=\"ee-imagehover c4-izmir c4-border-bottom c4-image-pan-down\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/nume-domeniu.jpg\" width=\"600\" height=\"600\" srcset=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/nume-domeniu.jpg 600w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/nume-domeniu-300x300.jpg 300w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/nume-domeniu-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n  <figcaption class=\"c4-layout-center-left\">\n                <div class=\"c4-reveal-right c4-delay-200\">\n              <div><strong>Ce platform\u0103 alegi? <\/strong><\/div>\n      <\/div>\n                <div class=\"c4-reveal-right c4-delay-400\">\n              <div>Dac\u0103 ai un site WordPress po\u021bi alege un plugin care te ajut\u0103 s\u0103 instalezi o platform\u0103 extern\u0103 sau un modul intern. Vezi mai jos care sunt diferen\u021bele.<\/div>\n      <\/div>\n      <\/figcaption>\n<\/figure>\n<\/div>\n<\/div><div class=\"bde-column-3827-129 bde-column\">\n  \n\t\n\n\n\n<h3 class=\"bde-heading-3827-130 bde-heading\">\n3.Formular de \u00eenscriere\n<\/h3><div class=\"bde-image-hover-card-3827-131 bde-image-hover-card\">\n<figure class=\"ee-imagehover c4-izmir c4-border-bottom c4-image-pan-down\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/hosting.jpg\" width=\"600\" height=\"600\" srcset=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/hosting.jpg 600w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/hosting-300x300.jpg 300w, https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/hosting-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\">\n  <figcaption class=\"c4-layout-center-left\">\n                <div class=\"c4-reveal-right c4-delay-200\">\n              <div><strong>Cum colectezi adresele de email?  <\/strong><\/div>\n      <\/div>\n                <div class=\"c4-reveal-right c4-delay-400\">\n              <div>Adresele de email ale utilizatorilor sunt colectate printr-un formular. Po\u021bi colecta nume, prenume \u0219i adresa de email sau mai multe date. Formularul trebuie s\u0103 con\u021bin\u0103 consim\u021b\u0103m\u00e2nt GDPR.<\/div>\n      <\/div>\n      <\/figcaption>\n<\/figure>\n<\/div>\n<\/div><\/div><div class=\"bde-shortcode-3827-132 bde-shortcode\">\n <div id=\"percentage\"><\/div> \n<\/div><\/div>\n<\/section><section id=\"my_toc_area\" class=\"bde-section-3827-133 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-3827-134 bde-columns\"><div class=\"bde-column-3827-135 bde-column\">\n  \n\t\n\n\n\n<h2 class=\"bde-heading-3827-136 bde-heading\">\nCe solu\u021bii folose\u0219ti pentru campaniile de email marketing?\n<\/h2><div class=\"bde-rich-text-3827-137 bde-rich-text list breakdance-rich-text-styles\">\n<p><strong>\u00cen continuare \u00ee\u021bi voi prezenta tipurile de aplica\u021bii pe care le po\u021bi utiliza \u00een site-ul t\u0103u WordPress pentru a crea campanii de email marketing.<\/strong><\/p><ul><li><p>Platforme de sine st\u0103t\u0103toare cum ar fi Mailchimp, Active Campaign sau Mailerlite.<\/p><\/li><li><p>Module WordPress ce faciliteaz\u0103 implementarea formularelor de email marketing din platformele de mai sus.<\/p><\/li><li><p>Module WordPress ce utilizeaz\u0103 serverul gazd\u0103 pentru a trimite email-uri.<\/p><\/li><li><p>Aplica\u021bii de tip CRM (Customer Relationship Management) cum ar fi Hubspot CRM, FluentCRM sau Jetpack CRM.<\/p><\/li><\/ul><p>Fiecare dintre aceste aplica\u021bii faciliteaz\u0103 colectarea adreselor de email \u0219i trimiterea campaniilor de email marketing, \u00een mod automat sau manual.<\/p><p><\/p>\n<\/div><h3 class=\"bde-heading-3827-138 bde-heading\">\nPlatforme externe\n<\/h3><div class=\"bde-image-3827-139 bde-image\">\n<figure class=\"breakdance-image breakdance-image--3426\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/11\/Email-marketing-webskills.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-204 bde-rich-text list breakdance-rich-text-styles\">\n<p>Platformele externe de email marketing sunt numeroase, fiecare av\u00e2nd un grup \u021bint\u0103 cu anumite obiective. Unele din aceste platforme ofer\u0103 planuri gratuite \u0219i premium, altele doar premium.<\/p><ul><li><p><a target=\"_blank\" href=\"https:\/\/mailchimp.com\/\">Mailchimp <\/a>- o platform\u0103 popular\u0103 ce ofer\u0103 \u0219i un plan gratuit pentru 500 de adrese de email \u0219i 1000 de email-uri trimise lunar. Dup\u0103 ce dep\u0103\u0219e\u0219ti aceast\u0103 limit\u0103, pre\u021bul \u00eencepe cu $13 lunar. Caracteristicile principale sunt: relativ u\u0219or de utilizat de c\u0103tre \u00eencep\u0103tori, constructor de email prin drag-and-drop, segmentare prin tag-uri, automatizare (premium). Fiind o platform\u0103 cu istoric \u00eendelungat, are o mul\u021bime de implement\u0103ri \u00een pluginurile WordPress. <\/p><\/li><li><p><a target=\"_blank\" href=\"https:\/\/www.mailerlite.com\/\">Mailerlite <\/a>- o platform\u0103 mai nou\u0103 dar care a venit rapid din urm\u0103. Planul gratuit permite 1000 de abona\u021bi \u0219i 12.000 de email-uri trimise lunar. Caracteristicile principale pentru planul gratuit sunt: u\u0219or de utilizat de c\u0103tre \u00eencep\u0103tori, constructor de email prin drag-and-drop, segmentare prin grupuri, automatizare, creare landing pages. Se poate implementa u\u0219or \u00een WordPress. Are o livrabilitate bun\u0103 \u0219i permite autentificarea domeniului de unde se trimite campania de email. Mailerlite este util\u0103 \u00eencep\u0103torilor.<\/p><\/li><li><p><a target=\"_blank\" href=\"https:\/\/www.activecampaign.com\">ActiveCampaign <\/a>- se adreseaz\u0103 celor care duc campanii masive de email. Punctele forte sunt: campanii de email \u0219i testare diferen\u021biat\u0103, automatizare complex\u0103, gestionarea abona\u021bilor de c\u0103tre managerii de campanii, rapoarte campanii. Planul Lite pentru 1000 de contacte este de $29 lunar dac\u0103 se face plata anual.<\/p><\/li><li><p><a target=\"_blank\" href=\"https:\/\/www.drip.com\/\">Drip <\/a>- Planul \u00eencepe de la $39 lunar pentru 2500 de contacte \u0219i campanii nelimitate. Punctele forte sunt: campanii segmentate \u0219i personalizate bazate pe comportamentul consumatorului, marketing pe email, social \u0219i site popup, automatiz\u0103ri create deja - doar s\u0103 le aplici, A\/B testing, ghidare.<\/p><\/li><li><p><a target=\"_blank\" href=\"https:\/\/www.aweber.com\">Aweber <\/a>- o platform\u0103 cu state vechi care ofer\u0103 o livrabilitate bun\u0103. Acum are \u0219i un plan gratuit de 500 \u0218 contacte, o list\u0103 de email \u0219i o automatizare. Pentru 3 automatiz\u0103ri ai un plan de $12,50 pl\u0103tit anual. Caracteristici: list\u0103 de emailuri, template-uri gata f\u0103cute, se integreaz\u0103 cu Canva, automatizare, segmentare, con\u021binut dinamic, raportare, testare A\/\/B.<\/p><\/li><\/ul><p>Sunt multe alte platforme de email marketing cu diverse obiective cum ar fi <a target=\"_blank\" href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a>, <a target=\"_blank\" href=\"https:\/\/www.getresponse.com\">GetResponse<\/a>, <a target=\"_blank\" href=\"https:\/\/www.brevo.com\/\">Brevo<\/a> anterior denumit SendinBlue.<\/p><p>Toate aceste platforme pot fi implementate relativ u\u0219or \u00een site-urile create cu WordPress cu ajutorul altor pluginuri sau prin copierea  codului de \u00eencapsulare (embed code). Acestea utilizeaz\u0103 propriile servere pentru a trimite c\u00e2t mai rapid campaniile de email.<\/p>\n<\/div><h3 class=\"bde-heading-3827-141 bde-heading\">\nModule WordPress de email marketing\n<\/h3><div class=\"bde-image-3827-142 bde-image\">\n<figure class=\"breakdance-image breakdance-image--447\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/webdesign-prezentare.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-205 bde-rich-text list breakdance-rich-text-styles\">\n<p>Dac\u0103 nu dore\u0219ti s\u0103 pl\u0103te\u0219ti o platform\u0103 pentru email marketing, po\u021bi utiliza un plugin WordPress specializat \u00een email marketing. \u0218i aceste module au op\u021biuni gratuite \u0219i premium. <\/p><p>Aceste module vor trimite campaniile de email de pe serverul t\u0103u. <strong>Aici apare o problem\u0103 pentru c\u0103 nu toate serviciile de g\u0103zduire permit trimiterea de email-uri \u00een mas\u0103<\/strong>. C\u00e2nd achizi\u021bionezi g\u0103zduirea trebuie s\u0103 \u0219tii clar dac\u0103 po\u021bi trimite email-uri \u00een mas\u0103, altfel te vei trezi c\u0103 e\u0219ti blocat \u0219i vei avea site-ul \u0219ters.<\/p><p>Unele dintre modulele pe care \u021bi le prezint mai jos, au posibilitatea de a seta <strong>num\u0103rul maxim permis pe or\u0103<\/strong> de emailuri trimise. O alternativ\u0103 este s\u0103 ai un server separat de unde trimi\u021bi emailurile \u0219i s\u0103 legi formularul de abonare cu acel server. \u00cen general, aceste servere nu sunt gratuite, dar pot fi mai ieftine dec\u00e2t o platform\u0103 extern\u0103.<\/p><p><a target=\"_blank\" href=\"https:\/\/www.mailpoet.com\/\">MailPoet <\/a>- este cel mai vechi plugin WordPress de trimitere email-uri \u00een mas\u0103, ap\u0103rut \u00een 2011. De c\u00e2\u021biva ani are \u0219i servere dedicate pentru trimitere \u00een mas\u0103, MailPoet Sending Service. Planul gratuit permite trimiterea de 5000 emailuri lunar, pentru 1000 de abona\u021bi. <\/p><p>\u00cen planul gratuit exist\u0103 \u0219i automatizare automat\u0103 de baz\u0103, comunicare pentru WooCommerce, statistici sumare. \u00cen newsletter po\u021bi insera ultimele articole sau produse din WooCommerce \u0219i le po\u021bi trimite automat. Ai la dispozi\u021bie 70 de \u0219abloane \u0219i un constructor de newsletter u\u0219or de utilizat.<\/p><p>Pentru 1500 de abona\u021bi pre\u021bul este de $20 pl\u0103ti\u021bi lunar sau $17\/lun\u0103, pl\u0103ti\u021bi anual, cu trimiteri nelimitate.<\/p><p><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/newsletter\/\">Newsletter <\/a>- are o interfa\u021b\u0103 simpl\u0103, clar\u0103 de unde po\u021bi crea formularul de \u00eenscriere, newsletterul \u0219i po\u021bi seta c\u00e2te newslettere s\u0103  fie trimise pe or\u0103 de minim 10. Dac\u0103 ai foarte mul\u021bi abona\u021bi, trebuie s\u0103 folose\u0219ti un alt SMTP sau Mailersend \u00een modulul gratuit. Modulul premium cost\u0103 69 euro pe an \u0219i con\u021bine 35 de module suplimentare.<\/p><p><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/newsletter-optin-box\/\">Noptin <\/a>- ca \u0219i celelalte module, permite crearea de formulare nelimitate, afi\u0219at cu ajutorul unui shortcode sau a unui pop-up, trimiterea de newslettere nelimitate, notificare automat\u0103 c\u00e2nd apare un articol nou. <\/p><p>Se integreaz\u0103 \u0219i cu WooCommerce pentru a colecta abona\u021bi din pagina de finalizare comand\u0103. Se poate conecta cu Mailchimp, ConvertKit, Campaign Monitor \u0219i Drip. Trimite ata\u0219amente tip PDF sau alte tipuri de fi\u0219iere.<\/p><p>Redirecteaz\u0103 abona\u021bii c\u0103tre o pagin\u0103 pe care ai creat-o special ca mul\u021bumire pentru \u00eenscriere. \u0218i aici este nevoie s\u0103 dai o mare aten\u021bie prin ce SMTP se trimit emailurile \u00een mas\u0103. <\/p><p>Automatizarea se creeaz\u0103 cu ajutorul regulilor, ac\u021biunilor \u0219i a declan\u0219atorilor (triggers) seta\u021bi pentru a se trimite unor anumi\u021bi abona\u021bi \u0219i \u00een anumite contexte. Ca exemplu, o regul\u0103 poate fi ca un vizitator care a cump\u0103rat prima dat\u0103 s\u0103 fie asociat unui tag denumit \u201eclient\u201d sau cu categoria din care a cump\u0103rat. Astfel se face automat segmentarea clien\u021bilor \u0219i po\u021bi trimite o campanie cu un cupon de reducere doar celor care au cump\u0103rat din categoria respectiv\u0103.<\/p><p>Poate c\u0103 sunt mai multe module de email marketing \u00een libr\u0103ria WordPress. Recunosc c\u0103 nu le-am folosit dec\u00e2t pe acestea pentru mine personal sau clien\u021bii mei.<\/p><p><\/p>\n<\/div><h3 class=\"bde-heading-3827-144 bde-heading\">\nModule specifice CRM\n<\/h3><div class=\"bde-image-3827-145 bde-image\">\n<figure class=\"breakdance-image breakdance-image--440\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/cumparaturi-online.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-146 bde-rich-text list breakdance-rich-text-styles\">\n<p>Un alt mod de a avea o list\u0103 de abona\u021bi, este prin modulele de tip CRM (Customer Relationship Management). Pe l\u00e2ng\u0103 lista de abona\u021bi, o aplica\u021bie CRM are un plus din faptul c\u0103 gestioneaz\u0103 to\u021bi clien\u021bii, fie c\u0103 oferi servicii, un site de membri sau un site de comer\u021b online.<\/p><p>Aplica\u021biile pe care \u021bi le prezint sunt urm\u0103toarele:<\/p><p><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/fluent-crm\/\">FluentCRM <\/a>- este un modul WordPress care \u00ee\u021bi permite s\u0103 gestionezi poten\u021bialii clien\u021bi, clien\u021bii actuali \u0219i s\u0103 comunici cu ace\u0219tia prin campanii de email marketing \u0219i automatizare. Modulul \u00ee\u021bi prezint\u0103 un sumar 360\u00b0 asupra utilizatorilor \u0219i are un sistem granular de raportare.<\/p><p>Fiind un modul WordPress, poate c\u0103 te \u00eentrebi cum trimi\u021bi email-uri \u00een mas\u0103 f\u0103r\u0103 s\u0103 ri\u0219ti a fi blocat de server. FluentCRM poate fi integrat cu mai multe tipuri de SMTP prin modulul gratuit <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/fluent-smtp\/\">FluentSMTP<\/a>. Prin acest modul se pot conecta urm\u0103toarele servicii de email: Amazon SES API Connection, Gmail OAuth API Connection, Google Workspace OAuth API Connection, Outlook OAuth API Connection, SendGrid API, Mailgun API, Sendinblue API etc. Po\u021bi vedea toate posibilit\u0103\u021bile de conectare dac\u0103 vizitezi pagina modulului din libr\u0103ria WordPress.<\/p><p><\/p><p><\/p>\n<\/div><h2 class=\"bde-heading-3827-154 bde-heading\">\nCum \u00eencepi o campanie de email marketing\n<\/h2><div class=\"bde-image-3827-155 bde-image\">\n<figure class=\"breakdance-image breakdance-image--446\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/server-gazduire.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-156 bde-rich-text list breakdance-rich-text-styles\">\n<p>Aud de nenum\u0103rate ori c\u0103 email marketingul \u00eenseamn\u0103 doar spam \u0219i nu mai func\u021bioneaz\u0103. \u00cen fiecare an se fac analize \u0219i reiese c\u0103  email marketingul are cele mai bune rezultate penrru c\u0103 se adreseaz\u0103 direct abona\u021bilor.<\/p><p>Cei care se pl\u00e2ng c\u0103 nu func\u021bioneaz\u0103 p\u0103\u021besc asta pentru c\u0103 nu au ca obiectiv ajutorul dat  abona\u021bilor, nu au mesaje clare, trimit campanii o dat\u0103 pe an sau mai r\u0103u, bombardeaz\u0103 abona\u021bii \u00een fiecare zi cu tot felul de newslettere care agreseaz\u0103 abonatul. De multe ori ace\u0219tia nu se dezaboneaz\u0103, dar te trateaz\u0103 cu o t\u0103cere ap\u0103s\u0103toare.<\/p><p>Iat\u0103 pa\u0219ii de baz\u0103 pentru a \u00eencepe o campanie de email marketing pe site-ul t\u0103u:<\/p><ol><li><p><strong>Stabile\u0219te-\u021bi obiectivele:<\/strong> \u00cenainte de a \u00eencepe, trebuie s\u0103 \u0219tii ce vrei s\u0103 realizezi prin email marketing. Poate fi vorba despre cre\u0219terea v\u00e2nz\u0103rilor, generarea de leads (poten\u021biali clien\u021bi), promovarea con\u021binutului, fidelizarea clien\u021bilor etc. \u00centotdeauna ajut\u0103-\u021bi abona\u021bii \u0219i vei avea numai de c\u00e2\u0219tigat.<\/p><\/li><li><p><strong>Construie\u0219te-\u021bi o list\u0103 de emailuri:<\/strong> Adun\u0103 adrese de email de la vizitatorii site-ului t\u0103u. Po\u021bi face asta prin intermediul formularelor de \u00eenscriere pe site, prin oferirea de con\u021binut gratuit \u00een schimbul adresei de email (cum ar fi ebook-uri, ghiduri, newslettere), sau prin campanii de promovare pe re\u021belele sociale.<\/p><\/li><li><p><strong>Alege o platform\u0103 de email marketing:<\/strong> Dup\u0103 cum ai citit mai sus, exist\u0103 numeroase platforme \u0219i servicii de email marketing disponibile. Alege una care se potrive\u0219te nevoilor tale \u0219i bugetului t\u0103u.<\/p><\/li><li><p><strong>Creeaz\u0103 con\u021binut relevant:<\/strong> Mesajele tale trebuie s\u0103 fie relevante \u0219i valoroase pentru destinatari. Po\u021bi trimite oferte speciale, con\u021binut educa\u021bional, nout\u0103\u021bi din industrie sau informa\u021bii utile.<\/p><\/li><li><p><strong>Personalizeaz\u0103 \u0219i segmenteaz\u0103:<\/strong> \u00cemparte-\u021bi lista de emailuri \u00een segmente mai mici pe baza unor criterii precum interese, comportamentul anterior sau demografice. Acest lucru \u00ee\u021bi permite s\u0103 trimi\u021bi con\u021binut mai personalizat \u0219i relevant.<\/p><\/li><li><p><strong>Creeaz\u0103 \u0219abloane de email atr\u0103g\u0103toare:<\/strong> Majoritatea platformelor de email marketing ofer\u0103 \u0219abloane predefinite sau instrumente de construire a propriilor \u0219abloane. Asigur\u0103-te c\u0103 \u0219abloanele tale sunt responsive (se afi\u0219eaz\u0103 corect pe dispozitive mobile) \u0219i c\u0103 includ elemente de brand: logo, culori, fonturi.<\/p><\/li><li><p><strong>Alege momentul potrivit pentru trimitere:<\/strong> Experien\u021ba arat\u0103 c\u0103 exist\u0103 anumite momente ale zilei sau zile ale s\u0103pt\u0103m\u00e2nii c\u00e2nd ratele de deschidere \u0219i de clic sunt mai mari. Experimenteaz\u0103 \u0219i monitorizeaz\u0103 pentru a descoperi cel mai bun moment pentru publicul t\u0103u.<\/p><\/li><li><p><strong>Testeaz\u0103 \u0219i optimizeaz\u0103:<\/strong> Pune la treab\u0103 testele A\/B pentru subiecte, con\u021binut \u0219i c\u0103i de ac\u021biune pentru a determina ce func\u021bioneaz\u0103 cel mai bine. Analizeaz\u0103 datele rezultate din campaniile anterioare \u0219i adapteaz\u0103-\u021bi strategia \u00een consecin\u021b\u0103.<\/p><\/li><li><p><strong>Respect\u0103 regulile de protec\u021bie a datelor:<\/strong> Asigur\u0103-te c\u0103 ob\u021bii consim\u021b\u0103m\u00e2ntul de la destinatari \u00eenainte de a le trimite emailuri \u0219i c\u0103 oferi op\u021biuni clare de dezabonare.<\/p><\/li><li><p><strong>Monitorizeaz\u0103 rezultatele:<\/strong> Urm\u0103re\u0219te metricile relevante precum ratele de deschidere, ratele de clic, ratele de conversie \u0219i comportamentul clien\u021bilor dup\u0103 ce au f\u0103cut clic pe linkurile din emailurile tale. Aceste informa\u021bii te vor ajuta s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti continuu strategia ta de email marketing. <\/p><\/li><\/ol><p>La \u00eenceput e posibil s\u0103 \u021bi se par\u0103 greu, dar cu c\u00e2t practici mai mult, vei \u00een\u021belege ce dore\u0219te publicul \u021bint\u0103 \u0219i cum vii \u00een ajutorul s\u0103u. Iar acesta \u00ee\u021bi va mul\u021bumi prin cump\u0103rarea produsului sau serviciului oferit.<\/p>\n<\/div><h2 class=\"bde-heading-3827-147 bde-heading\">\nCum utilizezi o aplica\u021bie de email marketing\n<\/h2><div class=\"bde-image-3827-148 bde-image\">\n<figure class=\"breakdance-image breakdance-image--3470\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/11\/Aplicatii-email-marketing.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-149 bde-rich-text list breakdance-rich-text-styles\">\n<p>Crearea unei liste de abona\u021bi \u0219i trimiterea campaniilor de email marketing necesit\u0103 \u00een\u021belegerea strategiei de colectare \u0219i persuasiune. Toate aplica\u021biile explicate mai sus, fie ele externe sau de tip module WordPress, au acela\u0219i flux. Acesta const\u0103 \u00een:<\/p><p><strong>Crearea listei de abona\u021bi<\/strong>. Lista de abona\u021bi este necesit\u0103 2 pa\u0219i: adaug\u0103 list\u0103 \u0219i denumirea sa. Aceast\u0103 list\u0103 va fi asociat\u0103 cu un formular de colectare a adreselor de email \u0219i va con\u021bine abona\u021bii t\u0103i. Lista este permanent actualizat\u0103 prin ad\u0103ugare de noi abona\u021bi, dezabonare, \u0219tergere abona\u021bi care nu mai au acea adres\u0103 de email, mutare abona\u021bi \u00een alt\u0103 list\u0103, arhivare abona\u021bi. Unele aplica\u021bii permit doar o list\u0103, altele mai multe liste. <\/p><p>Informeaz\u0103-te ce \u00eenseamn\u0103 o list\u0103 \u00een aplica\u021bia pe care ai ales-o. De exemplu, Mailchimp contorizeaz\u0103 de 2 ori un abonat inserat \u00een dou\u0103 liste. <\/p><p><em>Recomandare<\/em>: D\u0103 listei un nume cu semnifica\u021bie \u0219i folose\u0219te-o pentru un scop precis, de exemplu colectare adrese din pagina de finalizare comand\u0103.<\/p><p><strong>Crearea unui formular de colectare a datelor<\/strong>. La minim, formularul poate con\u021bine doar adresa de email a abonatului. Pe l\u00e2ng\u0103 aceste date, putem colecta nume, prenume \u0219i alte date necesare contextului. De exemplu, data na\u0219terii sau localitatea. <\/p><p>Dac\u0103 ai un magazin online, data na\u0219terii este util\u0103 pentru a premia abonatul cu un cupon de reducere de ziua acestuia. Localitatea poate fi un mod de segmentare a abona\u021bilor pentru a se trimite o campanie de newsletter specific\u0103 localit\u0103\u021bii respective. <\/p><p>Formularul trebuie s\u0103 con\u021bin\u0103 \u0219i bifa de acceptare a Politicii de Confiden\u021bialitate pentru a te conforma GDPR - Regulile de colectare a datelor personale. \u0218i \u00eenc\u0103 un lucru important - protejeaz\u0103 formularul de spam prin inserarea <a target=\"_blank\" href=\"https:\/\/www.google.com\/recaptcha\/about\/\">Recaptcha <\/a>de la Google sau a mecanismelor Honeypot oferite de unele formulare.<\/p><p><em>Recomandare<\/em>: ini\u021bial colecteaz\u0103 doar nume, pentru personalizarea mesajului, \u0219i adresa de email. Dup\u0103 ce ai mai mult\u0103 experien\u021b\u0103, colecteaz\u0103 \u0219i alte date pe care le vei utiliza la segmentarea listei.<\/p><p><strong>Crearea campaniei de newsletter.<\/strong> Dup\u0103 ce dai campaniei un nume, treci la urm\u0103toarele elemente:<\/p><ul><li><p><strong>Subiectul campaniei<\/strong>. Textul trebuie s\u0103 fie c\u00e2t mai atr\u0103g\u0103tor \u0219i s\u0103 fie concis. Folose\u0219te emoji pentru a capta aten\u021bia. Subiectul campaniei de email marketing este primul vizualizat \u00een Inboxul abonatului.<\/p><\/li><li><p><strong>Lista de abona\u021bi<\/strong>. Alege listele care se \u00eencadreaz\u0103 pentru campanie. Newsletterul va fi trimis tuturor celor care sunt \u00een acele liste.<\/p><\/li><li><p><strong>Grupul de abona\u021bi<\/strong>. Po\u021bi alege \u0219i grupul de abona\u021bi pentru o campanie personalzat\u0103.<\/p><\/li><li><p><strong>Design-ul newsletterului<\/strong>. Majoritatea aplica\u021biilor au un constructor pentru newsletter, cu elemente pe care le tragi din st\u00e2nga sau dreapta ecranului \u0219i formezi con\u021binutul. Elementele pot fi de tip titlu, text, imagine, buton, galerie de imagini sau mai complexe. Aceste elemente te ajut\u0103 s\u0103 creezi un newsletter atr\u0103g\u0103tor. Multe aplica\u021bii au \u0219abloane gata f\u0103cute, tu doar trebuie s\u0103 le evaluezi \u0219i s\u0103 \u00eenlocuie\u0219ti textele \u0219i imaginile.<\/p><\/li><li><p><strong>Statistici \u0219i urm\u0103rire<\/strong>. Unele aplica\u021bii te las\u0103 s\u0103 adaugi urm\u0103rirea prin Google Analytics sau alte metrici specifice aplica\u021biei.  A\u0219a vei \u0219ti c\u00e2te email-uri au fost livrate, c\u00e2te au fost deschise, c\u00e2te persoane s-au dezabonat, c\u00e2te persoane au dat click pe link-urile sau butoanele din newsletter. Alte metrici pot fi: \u021bara de unde au venit, limba browserului, de pe ce dispozitiv au intrat.<\/p><\/li><li><p><strong>Trimite direct sau programeaz\u0103 campania<\/strong>. Dup\u0103 ce ai testat campania - \u021bi-ai trimis un email de test, ai verificat textul, imaginile \u0219i linkurile, trimite campania de newsletter. Po\u021bi crea mai multe campanii pe care le po\u021bi programa \u00een zile \u0219i la ore diferite.<\/p><\/li><\/ul><p><strong>Segmentarea abona\u021bilor<\/strong>. Aplica\u021biile pot segmenta abona\u021bii \u00een grupuri \u0219i tag-uri. Segmentarea este foarte util\u0103 mai ales \u00een automatizarea mesajelor c\u0103tre abona\u021bi. Formularul de abonare poate con\u021bine c\u00e2mpul asociat unui grup sau tag. De exemplu po\u021bi avea abona\u021bi dintr-un formular ce ofer\u0103 dup\u0103 colectare un cupon de reducere. To\u021bi abona\u021bii din acest formular vor fi \u00eenscri\u0219i \u00een lista general\u0103, dar \u00een grupul celor care au primit cuponul specific.<\/p><p>Dac\u0103 ai pe site pagini diferite de unde colectezi adresele de email, poate c\u0103 este mai bine s\u0103 duci fiecare abonat \u00een alt grup, pentru a le trimite campanii personalizate. Astfel \u00eei fidelizezi.<\/p><p><em>Recomandare<\/em>: G\u00e2nde\u0219te-te bine cum segmentezi abona\u021bii \u0219i creaz\u0103 grupuri sau tag-uri specifice. \u00ce\u021bi va fi util \u0219i \u00een cazul automatiz\u0103rilor.<\/p><p><strong>Automatizarea mesajelor.<\/strong> Nu toate aplica\u021biile au automatizare, mai ales \u00een planurile gratuite. Mailerlite ofer\u0103 automatizare de baz\u0103 \u0219i \u00een planul gratuit, astfel po\u021bi \u00eenv\u0103\u021ba strategia de utilizare a automatiz\u0103rii. Aceasta se folose\u0219te pentru a:<\/p><ul><li><p><strong>Economisi timp \u0219i efort:<\/strong> Automatizarea permite s\u0103 trimi\u021bi mesaje personalizate c\u0103tre segmentele specifice de public f\u0103r\u0103 a necesita interven\u021bie manual\u0103 repetat\u0103. <\/p><\/li><li><p><strong>Personaliza campaniile:<\/strong> Prin automatizare, po\u021bi trimite mesaje adaptate \u00een func\u021bie de comportamentul \u0219i interesele fiec\u0103rui abonat. Acest lucru contribuie la crearea unei experien\u021be personalizate pentru abona\u021bi.<\/p><\/li><li><p><strong>Activa \u0219i reactiva clien\u021bii:<\/strong> Campaniile automate pot fi folosite pentru a activa clien\u021bii inactivi sau pentru a-i reangaja pe cei care nu au interac\u021bionat cu afacerea ta de ceva timp.<\/p><\/li><li><p><strong>Urm\u0103ri c\u0103l\u0103toria clientului:<\/strong> Automatizarea poate ajuta la urm\u0103rirea comportamentului clien\u021bilor pe tot parcursul c\u0103l\u0103toriei lor, de la \u00eenscrierea ini\u021bial\u0103 p\u00e2n\u0103 la conversie \u0219i fidelizare. Acest lucru permite ajustarea mesajelor \u0219i a ofertelor \u00een func\u021bie de etapa \u00een care se afl\u0103 fiecare abonat.<\/p><\/li><li><p><strong>Trimite mesaje \u00een momente cheie:<\/strong> Momentele cheie pot fi anivers\u0103ri, s\u0103rb\u0103tori sau anumite evenimente legate de interac\u021biunea cu site-ul sau cu produsele tale.<\/p><\/li><li><p><strong>Grija fa\u021b\u0103 de poten\u021bialii clien\u021bi \u0219i educarea lor:<\/strong> Dac\u0103 ai o list\u0103 de poten\u021biali clien\u021bi, automatizarea poate fi folosit\u0103 pentru a le furniza con\u021binut relevant \u0219i informativ \u00een timp, ceea ce poate ajuta la construirea \u00eencrederii \u0219i la transformarea lead-urilor \u00een clien\u021bi.<\/p><\/li><li><p><strong>Segmenta eficient:<\/strong> Automatizarea permite segmentarea mai precis\u0103 a listei de emailuri \u00een func\u021bie de criterii precum interese, comportamentul anterior sau demografie. Acest lucru ajut\u0103 la trimiterea mesajelor adecvate fiec\u0103rui grup de destinatari.<\/p><\/li><li><p><strong>Monitoriza \u0219i analiza performan\u021bele:<\/strong> Multe platforme de automatizare ofer\u0103 analize detaliate privind performan\u021ba campaniilor. Vei \u00een\u021belege ce func\u021bioneaz\u0103 \u0219i ce nu, astfel \u00eenc\u00e2t s\u0103 po\u021bi face ajust\u0103ri pentru a ob\u021bine rezultate mai bune \u00een viitor.<\/p><\/li><li><p><strong>Cre\u0219te eficien\u021ba \u0219i scalabilitatea:<\/strong> Automatizarea permite s\u0103 trimi\u021bi mesaje c\u0103tre mii sau chiar milioane de abona\u021bi \u00een acela\u0219i timp, f\u0103r\u0103 a necesita efort suplimentar semnificativ.<\/p><\/li><\/ul><p>Active Campaign este considerat\u0103 platforma cea mai bun\u0103 \u00een procesul de automatizare complex\u0103. Dac\u0103 ai un buget consistent, este o alegere bun\u0103. \u0218i MailChimp \u0219i-a schimbat modul de a automatiza campaniile de newsletter ce se nume\u0219te acum Customer Journey.<\/p><p><strong>Raportare \u0219i statistici<\/strong>. Nu uita de statisticile oferite de aplica\u021biile de email marketing. Cifrele \u00ee\u021bi vor ar\u0103ta ce campanie a fost reu\u0219it\u0103 \u0219i care nu a prins la publicul \u021bint\u0103.<\/p><p><strong>Apel la ac\u021biune sau feedback<\/strong>. Reu\u0219ita unei campanii const\u0103 \u0219i \u00een mesajul conversa\u021bional. Scrie textul campaniei ca \u0219i c\u00e2nd ai comunica cu o persoan\u0103 din grupul \u021bint\u0103. Apoi la finalul mesajului cere ca persoana s\u0103 fac\u0103 o ac\u021biune: s\u0103 cumpere, s\u0103 dea click, s\u0103 trimit\u0103 un r\u0103spuns, o p\u0103rere.<\/p><p>Nu te a\u0219tepta ca toat\u0103 lumea s\u0103 r\u0103spund\u0103, dar vei avea conversa\u021bii interesante cu unii abona\u021bi.<\/p>\n<\/div><h2 class=\"bde-heading-3827-199 bde-heading\">\nCe urmeaz\u0103\n<\/h2><div class=\"bde-image-3827-200 bde-image\">\n<figure class=\"breakdance-image breakdance-image--439\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/trainingsite.ro\/breakdance\/wp-content\/uploads\/2022\/09\/creare-site-si-blog.svg\" width=\"\" height=\"\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-rich-text-3827-201 bde-rich-text list breakdance-rich-text-styles\">\n<p>Dac\u0103 ai ajuns p\u00e2n\u0103 aici, cred c\u0103 ai o idee mai clar\u0103 asupra ceea ce este email marketing \u0219i cum s\u0103 \u00eencepi campaniile. Mai \u00eent\u00e2i ia o decizie asupra platformei utilizate, apoi adaug\u0103 formularul \u00een site-ul t\u0103u. <\/p><p>De acum \u00eencolo vei aduna abona\u021bi \u00een list\u0103. F\u0103 lucrurile pe r\u00e2nd pentru c\u0103 este mult de lucru \u0219i poate deveni cople\u0219itor. <\/p><p>Dup\u0103 ce lista \u00eencepe s\u0103 se m\u0103reasc\u0103, g\u00e2nde\u0219te-te ce le po\u021bi oferi abona\u021bilor: <\/p><ul><li><p>informa\u021bii referitoare la serviciile sau produsele tale \u0219i cum \u00eei ajut\u0103 pe abona\u021bi dac\u0103 le achizi\u021bioneaz\u0103<\/p><\/li><li><p>d\u0103-le o nou\u0103 perspectiv\u0103 a ofertei tale \u0219i ce te diferen\u021biaz\u0103 de afacerile similare<\/p><\/li><li><p>f\u0103-i s\u0103 te cunoasc\u0103 mai bine ca persoan\u0103 de \u00eencredere care le st\u0103 al\u0103turi atunci c\u00e2nd au nevoie<\/p><\/li><\/ul><p>Toate acestea \u00ee\u021bi vor construi autoritatea \u0219i va cre\u0219te \u00eencrederea abona\u021bilor \u00een tine sau afacerea ta.<\/p><p><\/p>\n<\/div>\n<\/div><div class=\"bde-column-3827-202 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-table-of-contents-3827-203 bde-table-of-contents\">\n<div class=\"bde-table-of-contents__wrapper\">\n  <header class=\"bde-table-of-contents__header\">\n        <h3 class=\"bde-table-of-contents__title toc-ignore\">Cuprinsul Ghidului<\/h3>\n           <\/header>\n  \n  <div class=\"bde-table-of-contents__list\">\n    <nav id=\"bde-toc\" class=\"toc js-breakdance-toc\" aria-label=\"Cuprinsul Ghidului\">There are no headings in this document.<\/nav>\n  <\/div>\n<\/div>\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>VREAU S\u0102-MI FAC LISTA DE ABONA\u021aI Email marketing: Ghid aplica\u021bii Ai un blog , un site sau un magazin online \u0219i vrei s\u0103 creezi comunitatea care s\u0103 te sus\u021bin\u0103. Prin email marketing vei reu\u0219i s\u0103 ai lista ta de abona\u021bi cu care s\u0103 comunici \u0219i care s\u0103 te sus\u021bin\u0103 \u00een parcursul t\u0103u. HP Name Aboneaz\u0103-te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3827","ghiduri","type-ghiduri","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing: Ghidul \u00eencep\u0103torului - WebSkills<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: Ghidul \u00eencep\u0103torului - WebSkills\" \/>\n<meta property=\"og:description\" content=\"VREAU S\u0102-MI FAC LISTA DE ABONA\u021aI Email marketing: Ghid aplica\u021bii Ai un blog , un site sau un magazin online \u0219i vrei s\u0103 creezi comunitatea care s\u0103 te sus\u021bin\u0103. 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